360 brand CAMPAIGN / Creative direction and design / Motion design
SANRIO, PRIOTIRIZE YOU
Tools
After Effects
Photoshop
InDesign
Film
goal
"Hello Kitty and Friends have infiltrate public spaces to provide nostalgia and excuses to life’s hardships. Reminding you to prioritize, you!"
execution
Sanrio has launched their "Prioritize You" campaign to remind adults to tap into their inner child and place their mental health first amidst life's growing stresses. Evoking a sense of nostalgia, we can be reminded that we are all human!
360 brand CAMPAIGN / Creative direction and design / Motion design
SANRIO, PRIOTIRIZE YOU
Tools
After Effects
Photoshop
InDesign
Film
goal
"Hello Kitty and Friends have infiltrate public spaces to provide nostalgia and excuses to life’s hardships. Reminding you to prioritize, you!"
execution
Sanrio has launched their "Prioritize You" campaign to remind adults to tap into their inner child and place their mental health first amidst life's growing stresses. Evoking a sense of nostalgia, we can be reminded that we are all human!
